In September, 2013, we launched our new visual identity, as part of our ongoing strategic commitment to
Communicating with Clarity.
A Fresh New Look
Our logo uses a word-mark approach featuring a prominent cross, with a clean, uncluttered design that is instantly recognizable. The font is contemporary, and combined with the vibrant colours, conveys a sense of youthfulness and energy. The integration of colours represents growth, renewal, creativity, harmony, dependability and trust. The stacking and close proximity of the letters “C, D, S and B” depict warmth, collaboration and community.
Our tagline, Achieving, Believing, Belonging, reflects our strategic priorities and is placed on all collateral pieces in conjunction with the logo, but positioned separately for impact.
The new look and feel of our visual identity continues to be phased-in across our Board, and is being incorporated into all electronic, print, and collateral materials.